
(Final Image)
Some of you may take my advice as common knowledge, but everyone else should make it their routine to generate in-context photos of their work as part of their process. CS RECOMMENDED!
I can’t emphasize enough how important it is to use in-context images for your work. Whether a product design or graphic project, you’ve already spent “x” amount of time designing it; SPEND! that extra minute to render or Photoshop your awesome design into place. Your clients and viewers will appreciate the effort. Remember that a percentage of people are not DESIGNERS and will have trouble imagining
how awesome your design looks in it’s appropriate environment.
I just wrapped up a branding project for Tre Redeau and wanted to share a quick in-context process. One of the image I generated was the idea of a promotional vehicle for the client. Rather than a regular van I suggested the idea of a mobile concert station using a step van.
Concept: Since my overarching theme was black and gold, I imagined a photo of a black step van taken under some sort of street lamp at night or with a dark background, with Tre’s logo on the side. My request was a bit too specific so I searched three different images that I can composite together.
A good site to find royalty free images is: www.compfight.com
Step Van I used. Although this wasn’t black its at the right angle and a dark hue:

Of course the step vans background isn’t very attractive, I wanted it to feel parked in a fancy parking structure.
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