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Tre Redeau Ideation

Our homie formerly known by rap name Blazē is rebranding himself and we’re redesigning his logo. Blazē will now go by his full name Trē Redēau and we’re currently brainstorming unique logo options. Click on the image below to sneak peak what we currently have.

Complimentary Friends

Lets all agree to disagree that the friends we keep close makes up a percentage of whom we are.

Yes, I must admit I’ve been a bit of a hermit crab lately. Staying in during the weekends drinking little to none and geeking out on work because I’ve been surrounding my self with three roommates that are all working towards a deadline. Whether it is graduating, job inquisition or plain old work. We’ve rubbed off on one another in an ambitious, motivational way.

I’m glad to be surrounded by a combination of inspirational, fun and geeky folks. Who do you surround your self by?

Trophy for 2012 URBAN DANCE FEST

A few weeks back Sergio and Freya of “All the Way Live” reached out to us about designing the trophy for this years “Urban Dance Festival”.

They both wanted to finesse every detail from the location, venue, fliers, shirts and trophy.

The idea is to create a holistic experience that will carry on in the years to come. This is exciting because it’ should set an expectation for each new year.

In the past the trophies where usually generic off the shelf poly-urethane cups but this year we wanted to integrate design thinking in designing the trophy but dancing characteristics as well.

Check our process video:

“We are as committed to creating this as you are to winning this”– Creative Session

2012 URBAN DANCE FESTIVAL TROPHY – ATWL X CS from Creative Session on Vimeo.

Here are random photos taken from Iphone throughout the process:

You’re staring at sneaker culture.

A few weeks ago i made a trip up to Portland Oregon to connect with my roots, it was brief but quite productive. The little time i had was cautiously distributed between the lady, family, friends and of course Nike. The second day into my trip I met the footwear design legend, Tinker Hatfield. The meeting was brief but definitely MAGICAL. We spoke about our collaborations in the present and past, as well our backgrounds and interest! He’s probably one of the most humble and highly respectable figures in the design world!

This is the man who defined sneaker culture world wide, the reason you see tents in front of sneaker stores in the middle of NYC… filled with kids awaiting a Jordan release. You’re staring at the guy who designed Jordan’s 3-15, and some of the hottest AirMax’s around!

jordan concord tinker nike hatfield design

Source: Sneakernews

jordan tinker hatfield design nike

Tinker and myself! Rocking that CS medalion!

nike jordan tinker hatfield design

Tinker and Terry! Rocking that Earn your Stripes sweater!

jordan nike design tinker hatfield

An addict of his art.

Good Guy, Good Friend, Good Music

Our friend Blaze has released his Debut Mixtape titled: “Room & Board”. I met Blaze while I was in Oregon for the NW Sneaker EXPO. I’ve got to say I was surprised when he told me he was only 19, First thought was DAMN Full article →

The King Pin

When pinning up sketches, every so often we get little bloody pricks from digging our hands into pin-full cups. Full article →

A-1 rocking CS

Our good friend A-1 from the bay showing some love rocking CS GEAR!!!!

A-1 makes some hot music! Check em out: Full article →

Cut&Paste SF

I didn’t intend to make a video of the event. I brought Anh’s Lumix GF1 to take photos because his Micro 4/3 takes good photos in low lighting. Turns out Paul Vu of PaulVu Photography brought his equipment, so I used Anh’s camera to take 720p footage of the Cut&Paste event to put together a quick video to remember the night.

Here is the video with the limited data I have! ENJOY.

Astro LOL

I was sent this photo from my brother today while working.!

(LOOK VERY CLOSELY!)

Astro Studios Soma - Nguyen Creative Session

Look very close. There is something funny.

Astro Studios Soma - Nguyen Creative Session

NGUYEN BROS!

Cut&Paste : Winner

Last night was awesome! Thanks Cut&Paste for putting on such a good show.

This was our first time attending a C&P event. The last few times C&P was in town, we never got to come and spectate. It took an invitation for Anh Nguyen to come Full article →