Background Story:

I’ve decided to sit down and revive this project that I worked on in the past; I’ve procrastinated for a very long time in finishing some minor edits to the video. To those of you who have seen the “Serendipity” concept video, you should know that the video quality in the export sucked!!! There were so many cool details that were left out because of its poor quality. But worst of all, I used some demo program to publish the video so I had this huge watermark logo masking the whole video. Although it’s subtle and you have to focus hard to notice it, it irks my design blood.

Serendipity article in “Time Out Dubai” Magazine
Also featured on Core77

So lets get started:

A photo collage of the prototypes. Gives you a sense of scale.

creativesession serendipity project by Hoang M Nguyen

Serendipity project by Hoang M Nguyen

At the time I was reading Orwell’s 1984 and I was totally fascinated by the similarities between the book and social networking. Abstractly, we can use a social network like Facebook and/or MySpace in a “big brother” type of way. I wanted to embrace this scary thought; could we flip the negative connotation into something friendlier and fun? Is there a way for surveillancing to be experienced equally, then would we all be jaded and living socially be welcomed?

creativesession serendipity project by Hoang M Nguyen

Serendipity project by Hoang M Nguyen

Scroll to bottom to see video.

creativesession serendipity project by Hoang M Nguyen

Serendipity project by Hoang M Nguyen

I was solely interested in connecting people and social networking was one of the first tools to help with this. I am uninterested in pointless relationships, so how could we connect people who have simliar interest or maybe enjoy similar hobbies. I wondered in what way can I filter out the bullshit and connect Ernie with Bert, while getting past having to befriend Big Bird and Elmo. I wanted results.

creativesession serendipity project by Hoang M Nguyen

Serendipity project by Hoang M Nguyen

As the project progressed further it became overwhelming and too difficult to explain the concept in just sketches, models and image boards. The best way for me to explain the concept was to make a video: (so im going to keep the writing short! ahha)

TURN UP THE VOLUME. enjoy. watch the HD version on VIMEO

Serendipity by CreativeSession from CREATIVEsession on Vimeo.

creativesession serendipity project by Hoang M Nguyen

Serendipity project by Hoang M Nguyen

creativesession serendipity project by Hoang M Nguyen

Serendipity project by Hoang M Nguyen

creativesession serendipity project by Hoang M Nguyen

Serendipity project by Hoang M Nguyen

creativesession serendipity project by Hoang M Nguyen

Serendipity project by Hoang M Nguyen